Best Colenso BBDO Campaigns of All Time
If you dropped a creative team in the middle of Auckland with nothing but a beer budget and a penchant for behavioral alchemy, you would get Colenso BBDO. They have a suspicious knack for making people care about dog food and telecommunications by treating every brief like a sociological experiment. It is the kind of work that makes you wonder why everyone else is still shouting into the void. Dig into the portfolio below.
9 campaigns
Pedigree - Adoptable
Pedigree transformed its global advertising into a dynamic adoption engine, using AI to instantly elevate shelter dogs into high-quality ad stars, making every media impression a direct opportunity to find a dog a home and turning purpose into performance.
Skinny - Phone It In
Skinny Mobile created a unique advertising campaign by open-sourcing radio scripts and inviting people to record ads for free using their mobile phones. The brand wanted to cut marketing costs and demonstrate its commitment to saving money for customers by turning ordinary people into ad creators.
DB Export: I'm Drinking It For You
A romantic music video parody featured a plus-sized couple singing about drinking DB Export's low-carb beer for each other's looks. This self-aware, humorous take on vanity and health effectively differentiated the brand by embracing an honest, relatable absurdity within the low-carb category.
Pedigree: Child Replacement Programme
Pedigree created a "Child Replacement Program" that helps empty-nesters cope with their children leaving home by matching them with adoptable dogs that share similar characteristics to their children. The campaign humorously suggests that dogs can fill the emotional void left behind when children move out, offering a unique and empathetic approach to pet adoption.
Rialto Channel: The Breast Cancer Screenings
Rialto Channel partnered with Ascendant Dx to host "The Breast Cancer Screenings," using emotional films in cinemas to make women cry, collecting tears for early breast cancer detection research. This ingeniously transformed entertainment into a comfortable, non-invasive health screening method, leveraging storytelling's power for a critical medical breakthrough.
DB Export: Brewtroleum
DB Export Beer created Brewtroleum, a unique biofuel made from beer brewing waste, giving men a fun, eco-friendly reason to drink more beer while simultaneously addressing environmental concerns by reducing carbon emissions through an innovative recycling process.
Pedigree Adoption Drive: Donation Glasses
Pedigree created a world-first cinema experience where viewers, choosing between red (no donation) or yellow (donation) glasses, watched two different films simultaneously on the same screen, dramatically showing the immediate life-or-death impact of their choice on an abandoned dog, Buzz.
Levi's: Rear View Girls
Levi's: Rear View Girls used a playful 'AssCam' to expose unseen public reactions and celebrate the confident, expressive movement of women in their jeans, tapping into a desire for authentic self-expression and a peek into what goes on behind one's back.
New Zealand Book Council: Books Come to Life
The campaign visually transformed a book's text into a dynamic, intricate paper landscape, literally showing how reading makes stories come alive in the imagination, thereby highlighting the immersive power of literature.