Pedigree Adoption Drive: Donation Glasses

A Technical Miracle in the Dark

To achieve the simultaneous dual - film effect, the production team at Finch had to move beyond standard 3D technology. While traditional 3D uses polarized lenses to create depth, Technology Lead Emad Tahtouh engineered a custom lens - alteration system. This allowed the "Yellow" glasses to filter out one narrative while the "Red" glasses filtered out the other. The most difficult hurdle was the audio; both films had to be meticulously edited to synchronize with a single, shared soundtrack that made sense for two diametrically opposed stories.

From Death Row to Global Icon

The "star" of the campaign, a dog named Buzz, was not a trained animal actor. He was discovered at the Hamilton pound just six weeks before filming, scheduled for euthanasia. At the time of his rescue, Buzz was severely malnourished and had spent most of his life chained to a tire. His physical recovery was documented in real - time during the production, meaning the "Happy" version of the film was a literal documentary of his survival. Creative Director Levi Slavin noted the project was a "labor of love for a year" to ensure the emotional weight of the choice felt authentic to the audience.

Exporting Innovation from New Zealand

The campaign represented a shift for Mars Petcare, moving away from "pity - based" charity tropes toward interactive storytelling. Following the New Zealand launch at Event Cinemas, the technology was slated for a global rollout across the United States and Europe. Creative Chairman Nick Worthington viewed the project as a major export of Kiwi innovation, proving that cinema could facilitate "choose - your - own - adventure" narratives without requiring digital devices or multiple screens.