Playlist

Pets & Animals

The most heartwarming, hilarious, and tear-jerking pet campaigns ever made. Dog adoption drives, cat herders, driving dogs, and the brands that know nothing sells like a good boy.

17 campaigns

Unexpected UtilityTurn Brand Values Into ActionCampaign detail

Analogy for the SolutionExaggerate to Reveal the TruthCampaign detail

Fight prejudiceTurn the Brand Into a MovementCampaign detail

Cutting-edge TechCreate ContrastCampaign detail

Cutting-edge TechBuild an Utility, Not an AdCampaign detail

Fight prejudiceExaggerate to Reveal the TruthCampaign detail

TechnologyShift the ContextCampaign detail

Define, Label and GroupTurn Weakness Into StrengthCampaign detail

Reverse ExpectationsBorrow EquityCampaign detail

Dramatize the SolutionStart With a Human FlawCampaign detail

AnalogyDramatize the Invisible BenefitCampaign detail

Analogy for the SolutionCreate a Parallel WorldCampaign detail

Make a ParodyExaggerate to Reveal the TruthCampaign detail

Use a famous songGive People a BadgeCampaign detail

Make the Product the PunchlineCreate a Tension Between Product & WorldCampaign detail

Conduct an ExperimentAttack a Cultural Blind SpotCampaign detail

Break visual expectationsCreate a Parallel WorldCampaign detail