Tech Giants

Playlist

Tech Giants

Apple, Google, Samsung, Intel, Spotify, IBM and Microsoft. When the biggest tech companies flex their creative muscles.

25 campaigns

Hijack the MediumAttack a Boring TruthCampaign detail

Customize and personalizeGive People a BadgeCampaign detail

TestimonialUse a Brand SuperpowerCampaign detail

Story-Driven CampaignMake the Invisible VisibleCampaign detail

GamificationFlip the Conventional WisdomCampaign detail

Turn Message into ProductHijack a MomentCampaign detail

Dramatize the SolutionBuild an Utility, Not an AdCampaign detail

GamificationTurn Data Into DramaCampaign detail

Turn Message into ProductRoast the CompetitionCampaign detail

Hijack the MediumShift the ContextCampaign detail

Create Fantasy Worlds, People and ThingsDramatize the Invisible BenefitCampaign detail

Fight stereotypesMake the Brand the Hero of a Bigger FightCampaign detail

Connect GenerationsSolve the Tension, Not the CategoryCampaign detail

Create Fantasy Worlds, People and ThingsDramatize the Invisible BenefitCampaign detail

Use ArtCreate ContrastCampaign detail

Dramatize the SolutionDramatize the Invisible BenefitCampaign detail

Compare & ContrastCreate ContrastCampaign detail

Unexpected UtilityBuild an Utility, Not an AdCampaign detail

Push It to the LimitMake the Invisible VisibleCampaign detail

Story-Driven CampaignTurn Users Into the StoryCampaign detail

Story-Driven CampaignMake the Invisible VisibleCampaign detail

Conduct an ExperimentDramatize the Invisible BenefitCampaign detail

Unexpected UtilityBuild an Utility, Not an AdCampaign detail

Define, Label and GroupMake the Brand the Hero of a Bigger FightCampaign detail

Analogy for the ProblemFind an EnemyCampaign detail

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