Playlist

DADvertising

Ads about fathers — proud dads, awkward dads, absent dads, comeback dads. From Dove Men+Care Real Strength to P&G Thank You Mom (Dad edition).

19 campaigns

Invent a Complementary ProductBuild an Utility, Not an AdCampaign detail

Show, Don't TellMake the Invisible VisibleCampaign detail

Tell a story: Against social normsFind the Consumer TruthCampaign detail

Challenge your target groupFind the Consumer TruthCampaign detail

Story-Driven CampaignFind the Consumer TruthCampaign detail

Unspoken ConflictSolve the Tension, Not the CategoryCampaign detail

Tell a story: ConflictStart With a TensionCampaign detail

Dramatize the ProblemReframe the ProblemCampaign detail

Amplify the SmallDrill Down to a Single WordCampaign detail

Dramatize the ProblemSolve the Tension, Not the CategoryCampaign detail

Story-Driven CampaignMake the Invisible VisibleCampaign detail

LovestoryDramatize the Invisible BenefitCampaign detail

Reverse ExpectationsFind the Cultural TruthCampaign detail

Connect GenerationsAttack a Cultural Blind SpotCampaign detail

Sing a songFlip the Conventional WisdomCampaign detail

Amplify the SmallDramatize the Invisible BenefitCampaign detail

Show the FutureAttack a Cultural Blind SpotCampaign detail

Connect GenerationsMake the Invisible VisibleCampaign detail

Tell a story: ConflictExaggerate to Reveal the TruthCampaign detail