Playlist

Up in the Air

Airlines, airports, tourism boards and travel platforms. The campaigns that made you want to pack your bags immediately.

12 campaigns

Reverse ExpectationsUse Radical SimplicityCampaign detail

PrankUse Hyper-SpecificityCampaign detail

Spotlight the OverlookedBreak a Category ConventionCampaign detail

Invent a Complementary ProductBuild an Utility, Not an AdCampaign detail

Create Fantasy Worlds, People and ThingsFind the Consumer TruthCampaign detail

Unexpected environmentBreak a Category ConventionCampaign detail

Real-Time RelevanceMake the Invisible VisibleCampaign detail

Unexpected UtilityBuild an Utility, Not an AdCampaign detail

Unexpected audioCampaign detail

Create Fantasy Worlds, People and ThingsFlip the Conventional WisdomCampaign detail

Reverse ExpectationsFind the Consumer TruthCampaign detail

AnalogyDramatize the Invisible BenefitCampaign detail

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