Legendary Christmas

Playlist

Legendary Christmas

The ads that define the holiday season. From John Lewis tearjerkers to Sainsbury's epics - the campaigns we wait for every December.

25 campaigns

LovestoryFind the Consumer TruthCampaign detail

Story-Driven CampaignBuild a Brand MythCampaign detail

TechnologyFlip the Conventional WisdomCampaign detail

Use the Power of CuteDramatize the Invisible BenefitCampaign detail

Lean Into the ProblemStart With a TensionCampaign detail

Retell a Known StoryBuild a Brand MythCampaign detail

Dramatize the ProblemCreate ContrastCampaign detail

Reverse ExpectationsStake a Contrarian POVCampaign detail

Tell a story: ConflictStart With a TensionCampaign detail

LovestoryMake the Brand the Hero of a Bigger FightCampaign detail

Dramatize the ProblemExaggerate to Reveal the TruthCampaign detail

Retell a Known StoryBuild a Brand MythCampaign detail

Create Fantasy Worlds, People and ThingsFind the Consumer TruthCampaign detail

Tell a story: Against all oddsFind the Consumer TruthCampaign detail

Story-Driven CampaignDramatize the Invisible BenefitCampaign detail

Story-Driven CampaignExaggerate to Reveal the TruthCampaign detail

Make a ParodyExaggerate to Reveal the TruthCampaign detail

Retell a Known StoryFind the Cultural TruthCampaign detail

Play a mediatorCampaign detail

Analogy for the SolutionCreate ContrastCampaign detail

Story-Driven CampaignFind the Consumer TruthCampaign detail

Turn Failure into SuccessTurn Weakness Into StrengthCampaign detail

Story-Driven CampaignBuild a Brand MythCampaign detail

Turn Message into ProductFlip the Conventional WisdomCampaign detail

Sing a songStart With a TensionCampaign detail

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