Playlist

The Dark Side of Advertising

Shock, fear, and discomfort turned into some of advertising's most unforgettable moments.

7 campaigns

Dramatize the ProblemFind an EnemyCampaign detail

Sing a songExaggerate to Reveal the TruthCampaign detail

Tell a story: Against social normsFlip the Conventional WisdomCampaign detail

PrankExaggerate to Reveal the TruthCampaign detail

Horror movieFind an EnemyCampaign detail

Dramatize the ProblemCreate ContrastCampaign detail

Expose the HiddenReframe the ProblemCampaign detail

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