Playlist

Hilarious Activations

The funniest brand activations, stunts, and interactive campaigns that got people off their couches and into the action. From pranking car salesmen to hugging vending machines.

20 campaigns

Create UrgencyCampaign detail

Hijack the MediumHijack a MomentCampaign detail

Make an EnemyFind an EnemyCampaign detail

Challenge your target groupFind the Consumer TruthCampaign detail

PrankReverse ExpectationsCampaign detail

PrankExaggerate to Reveal the TruthCampaign detail

Unexpected UtilityTurn Brand Values Into ActionCampaign detail

Reverse ExpectationsUse Absurd LogicCampaign detail

GamificationBuild an Utility, Not an AdCampaign detail

Challenge your target groupTurn Users Into the StoryCampaign detail

Reverse ExpectationsTurn Weakness Into StrengthCampaign detail

Unexpected UtilitySolve a Daily AnnoyanceCampaign detail

Conduct an ExperimentExaggerate to Reveal the TruthCampaign detail

Use Another Category's clichéRedefine the Competitor SetCampaign detail

Hijack the MediumTurn Weakness Into StrengthCampaign detail

Conduct an ExperimentAttack a Boring TruthCampaign detail

Customize and personalizeFlip the Conventional WisdomCampaign detail

Conduct a Product TrialRoast the CompetitionCampaign detail

Hijack the MediumBreak a Category ConventionCampaign detail

Unexpected UtilityBorrow EquityCampaign detail

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