Playlist

Shock & Horror

When brands go dark. Creepy, disturbing, and terrifying campaigns that shock you into paying attention.

15 campaigns

Tell a story: ConflictShift the ContextCampaign detail

Make a ParodyShift the ContextCampaign detail

Horror movieExaggerate to Reveal the TruthCampaign detail

Horror movieMake the Invisible VisibleCampaign detail

Reverse ExpectationsCreate ContrastCampaign detail

Horror movieCreate a Tension Between Product & WorldCampaign detail

Expose the HiddenReframe the ProblemCampaign detail

Expose the HiddenAttack a Cultural Blind SpotCampaign detail

PrankDramatize the Invisible BenefitCampaign detail

PrankDramatize the ProblemCampaign detail

Dramatize the ProblemCreate ContrastCampaign detail

Cutting-edge TechBuild an Utility, Not an AdCampaign detail

Exhibit the TruthAttack a Cultural Blind SpotCampaign detail

PrankExaggerate to Reveal the TruthCampaign detail

Retell a Known StoryExaggerate to Reveal the TruthCampaign detail

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