Playlist

The 2020s

AI, TikTok, and purpose overload. The campaigns shaping advertising right now.

20 campaigns

PrankExaggerate to Reveal the TruthCampaign detail

Reverse ExpectationsAttack a Cultural Blind SpotCampaign detail

Hijack the MediumTurn Weakness Into StrengthCampaign detail

Challenge your target groupTurn the Brand Into a MovementCampaign detail

EmpathizeFind the Missing ConversationCampaign detail

LovestoryMake the Brand the Hero of a Bigger FightCampaign detail

GamificationReframe the ProblemCampaign detail

CharacterUse the Brand As a CharacterCampaign detail

Conduct a Product TrialBuild an Utility, Not an AdCampaign detail

Dramatize the ProblemFind an EnemyCampaign detail

Conduct an ExperimentBreak a Category ConventionCampaign detail

Story-Driven CampaignMake the Invisible VisibleCampaign detail

Unexpected UtilityBorrow EquityCampaign detail

Break visual expectationsUse Radical SimplicityCampaign detail

Hijack the MediumAttack a Boring TruthCampaign detail

Amplify the SmallHijack a MomentCampaign detail

Dramatize the SolutionReframe the ProblemCampaign detail

GamificationBorrow EquityCampaign detail

Customize and personalizeTurn Brand Values Into ActionCampaign detail

Spotlight the OverlookedBreak a Category ConventionCampaign detail

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