Playlist

Healthcare

Pharma, health tech, and wellness brands tackling the hardest briefs.

11 campaigns

TechnologyTurn Weakness Into StrengthCampaign detail

Challenge your target groupTurn the Brand Into a MovementCampaign detail

Dramatize the SolutionBuild an Utility, Not an AdCampaign detail

Unexpected UtilityTurn Weakness Into StrengthCampaign detail

Exhibit the TruthLean Into NostalgiaCampaign detail

Analogy for the SolutionCreate a New Mental ShortcutCampaign detail

Dramatize the ProblemReframe the ProblemCampaign detail

Use a famous songMake the Brand the Hero of a Bigger FightCampaign detail

Fight prejudiceBuild an Utility, Not an AdCampaign detail

Cutting-edge TechBuild an Utility, Not an AdCampaign detail

Invent a Complementary ProductBuild an Utility, Not an AdCampaign detail

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