Playlist

Consumer Goods

FMCG, food, drinks, beauty, and everyday products - the brands we all know.

12 campaigns

Break visual expectationsUse Radical SimplicityCampaign detail

TechnologyFlip the Conventional WisdomCampaign detail

GamificationBorrow EquityCampaign detail

Exhibit the TruthCelebrate the Super-FansCampaign detail

Fight prejudiceTurn the Brand Into a MovementCampaign detail

Retell a Known StoryBuild a Brand MythCampaign detail

Cutting-edge TechTurn Data Into DramaCampaign detail

PrankExaggerate to Reveal the TruthCampaign detail

Turn Failure into SuccessHijack a MomentCampaign detail

Conduct an ExperimentGive People a BadgeCampaign detail

Tell a story: Against social normsFind the Missing ConversationCampaign detail

Dramatize the SolutionCreate ContrastCampaign detail

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