Playlist

WTF

Weird, wild, and wonderfully unexpected. Ads that broke every rule in the book.

13 campaigns

Conduct an ExperimentBreak a Category ConventionCampaign detail

PrankExaggerate to Reveal the TruthCampaign detail

Reverse ExpectationsCreate a Tension Between Product & WorldCampaign detail

Conduct a Product TrialBuild an Utility, Not an AdCampaign detail

PrankStart With a TensionCampaign detail

Dramatize the ProblemReframe the ProblemCampaign detail

Challenge your target groupFind the Consumer TruthCampaign detail

Hijack the MediumUse a Brand SuperpowerCampaign detail

Create Fantasy Worlds, People and ThingsExaggerate to Reveal the TruthCampaign detail

Amplify the SmallHijack a MomentCampaign detail

Reverse ExpectationsFind the Cultural TruthCampaign detail

Reverse ExpectationsFlip the Conventional WisdomCampaign detail

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