Playlist

Gaming & Esports Ads

The best gaming campaigns - from FIFA classics to Fortnite cultural moments. How brands infiltrated gaming culture, hijacked virtual worlds, and turned gamers into audiences.

19 campaigns

Create Fantasy Worlds, People and ThingsBorrow EquityCampaign detail

Tell a story: Against social normsFlip the Conventional WisdomCampaign detail

Hijack the MediumTurn Weakness Into StrengthCampaign detail

Fight stereotypesMake the Brand the Hero of a Bigger FightCampaign detail

Use Another Category's clichéShift the ContextCampaign detail

ChallengeShift the ContextCampaign detail

Collaborate with another brandBorrow EquityCampaign detail

Spacetime WarpBuild a Brand MythCampaign detail

Unexpected UtilitySolve a Daily AnnoyanceCampaign detail

GamificationBuild an Utility, Not an AdCampaign detail

GamificationBorrow EquityCampaign detail

Hijack the MediumHijack a MomentCampaign detail

Unexpected UtilityBuild an Utility, Not an AdCampaign detail

Unexpected UtilitySpotlight the OverlookedCampaign detail

GamificationBorrow EquityCampaign detail

Consumer contestFind the Consumer TruthCampaign detail

Reverse ExpectationsBorrow EquityCampaign detail

Create Fantasy Worlds, People and ThingsCreate a Parallel WorldCampaign detail

Create Fantasy Worlds, People and ThingsReal-Time RelevanceCampaign detail