Playlist

McBurger King's

McDonald's vs Burger King - decades of creative rivalry. From Whopper Detour to Moldy Whopper, the fast food ads that broke the internet.

19 campaigns

Break visual expectationsCreate a New Mental ShortcutCampaign detail

Hijack the MediumHijack a MomentCampaign detail

Exhibit the TruthFind the Cultural TruthCampaign detail

Real-Time RelevanceHijack a MomentCampaign detail

Collaborate with another brandLean Into NostalgiaCampaign detail

AnalogyFind the Cultural TruthCampaign detail

Hijack the MediumTurn Weakness Into StrengthCampaign detail

Conduct an ExperimentBreak a Category ConventionCampaign detail

Hijack the MediumBorrow EquityCampaign detail

Make an EnemyFind an EnemyCampaign detail

Turn Message into ProductMake the Brand the Hero of a Bigger FightCampaign detail

Amplify the SmallFind the Cultural TruthCampaign detail

Hijack the MediumBorrow EquityCampaign detail

Reverse ExpectationsFlip the Conventional WisdomCampaign detail

Challenge your target groupFind the Consumer TruthCampaign detail

Conduct an ExperimentStake a Contrarian POVCampaign detail

Create Fantasy Worlds, People and ThingsExaggerate to Reveal the TruthCampaign detail

Spotlight the OverlookedMake the Invisible VisibleCampaign detail

PrankExaggerate to Reveal the TruthCampaign detail

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