Human Experiments

Playlist

Human Experiments

Real people, real reactions, zero scripts. Social experiments that became iconic ads.

7 campaigns

Conduct an ExperimentTurn Brand Values Into ActionCampaign detail

Conduct an ExperimentStake a Contrarian POVCampaign detail

Conduct an ExperimentAttack a Cultural Blind SpotCampaign detail

PrankFlip the Conventional WisdomCampaign detail

PrankExaggerate to Reveal the TruthCampaign detail

PrankExaggerate to Reveal the TruthCampaign detail

PrankCreate a Tension Between Product & WorldCampaign detail

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