Playlist

Banking on Creativity

When banks and fintechs stop being boring. From Mastercard's priceless moments to Monzo's rebrand and ING's AI Rembrandt - the campaigns that made finance feel human.

15 campaigns

Compare & ContrastRedefine the Competitor SetCampaign detail

TechnologyTurn Brand Values Into ActionCampaign detail

Turn Message into ProductMake the Brand the Hero of a Bigger FightCampaign detail

Unexpected UtilityBuild an Utility, Not an AdCampaign detail

Show the FutureRedefine the Competitor SetCampaign detail

Unexpected UtilityBuild an Utility, Not an AdCampaign detail

Reverse ExpectationsBreak a Category ConventionCampaign detail

Conduct an ExperimentAttack a Cultural Blind SpotCampaign detail

Use Absurd LogicDramatize the Invisible BenefitCampaign detail

Celebrate a TimeCampaign detail

Support the underdogsTurn the Brand Into a MovementCampaign detail

Unexpected UtilityStart With a Human FlawCampaign detail

Dramatize the ProblemMake the Invisible VisibleCampaign detail

TechnologyBuild an Utility, Not an AdCampaign detail

Fight prejudiceMake the Brand the Hero of a Bigger FightCampaign detail

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