Playlist

Destination Marketing

Oslo roasting itself, Vienna on OnlyFans, Faroe Islands mapping with sheep. The tourism campaigns that made you Google flights before the ad even ended.

19 campaigns

Real-Time RelevanceTurn Data Into DramaCampaign detail

Turn Message into ProductBuild an Utility, Not an AdCampaign detail

Make a ParodyBorrow EquityCampaign detail

Break the NormStake a Contrarian POVCampaign detail

Dramatize the SolutionReframe the ProblemCampaign detail

Crash Someone Else's PartyReframe the ProblemCampaign detail

Create Fantasy Worlds, People and ThingsReal-Time RelevanceCampaign detail

PrankUse Hyper-SpecificityCampaign detail

Conduct an ExperimentFight prejudiceCampaign detail

Celebrate an AttitudeDrill Down to a Single WordCampaign detail

Spacetime WarpBuild an Utility, Not an AdCampaign detail

Create Fantasy Worlds, People and ThingsFind the Consumer TruthCampaign detail

Cutting-edge TechBuild an Utility, Not an AdCampaign detail

Consumer contestReverse ExpectationsCampaign detail

Turn Message into ProductMake the Invisible VisibleCampaign detail

Unexpected UtilityBuild an Utility, Not an AdCampaign detail

Reverse ExpectationsTurn Weakness Into StrengthCampaign detail

Reverse ExpectationsBorrow EquityCampaign detail

Celebrate an AttitudeFlip the Conventional WisdomCampaign detail

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