Playlist

The Green Wave

Sustainability campaigns that made people care about the planet.

10 campaigns

Make a ParodyExaggerate to Reveal the TruthCampaign detail

Story-Driven CampaignMake the Brand the Hero of a Bigger FightCampaign detail

Spotlight the OverlookedBuild an Utility, Not an AdCampaign detail

Dramatize the ProblemMake the Invisible VisibleCampaign detail

Break visual expectationsUse Radical SimplicityCampaign detail

Make a ParodyAttack a Cultural Blind SpotCampaign detail

Turn Message into ProductBuild an Utility, Not an AdCampaign detail

Dramatize the SolutionReframe the ProblemCampaign detail

Turn Message into ProductMake the Brand the Hero of a Bigger FightCampaign detail

Analogy for the SolutionFind the Missing ConversationCampaign detail

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