Playlist

Spirits & Cocktails

Johnnie Walker, Absolut, Stella Artois, Bacardi and beyond. The spirits brands that sell a lifestyle, not just a drink.

11 campaigns

Spotlight the OverlookedAttack a Cultural Blind SpotCampaign detail

HonestyFind the Brand TruthCampaign detail

Fight prejudiceAttack a Cultural Blind SpotCampaign detail

Cutting-edge TechCreate a RitualCampaign detail

Compare & ContrastCreate ContrastCampaign detail

Customize and personalizeBuild an Utility, Not an AdCampaign detail

Tell a story: Against all oddsBuild a Brand MythCampaign detail

Reverse ExpectationsExaggerate to Reveal the TruthCampaign detail

Use ArtShift the ContextCampaign detail

Reverse ExpectationsCreate a Parallel WorldCampaign detail

Tell a story: Internal conflictStart With a TensionCampaign detail

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