Playlist

Insurance Ads

The most boring industry making the most emotional ads. From Thai Life's tearjerkers to GEICO's unskippable pre-rolls and TAC's Meet Graham - insurance campaigns that actually made people feel something.

13 campaigns

Use ArtExaggerate to Reveal the TruthCampaign detail

Turn Message into ProductBuild an Utility, Not an AdCampaign detail

CharacterUse the Brand As a CharacterCampaign detail

Hijack the MediumReframe the ProblemCampaign detail

Conduct an ExperimentMake the Invisible VisibleCampaign detail

Story-Driven CampaignMake the Invisible VisibleCampaign detail

Dramatize the ProblemMake the Invisible VisibleCampaign detail

Unexpected UtilityMake the Invisible VisibleCampaign detail

Install itFlip the Conventional WisdomCampaign detail

Show, Don't TellMake the Invisible VisibleCampaign detail

Dramatize the ProblemExaggerate to Reveal the TruthCampaign detail

TestimonialFind the Consumer TruthCampaign detail

LovestoryDramatize the Invisible BenefitCampaign detail

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