Playlist

When Brands Take a Stand

Campaigns where brands chose a side, risked backlash, and won respect.

10 campaigns

Exhibit the TruthTurn Brand Values Into ActionCampaign detail

Exhibit the TruthMake the Brand the Hero of a Bigger FightCampaign detail

Take a Real StandTurn Brand Values Into ActionCampaign detail

Define, Label and GroupMake the Brand the Hero of a Bigger FightCampaign detail

Celebrate an AttitudeTurn the Brand Into a MovementCampaign detail

Dramatize the ProblemMake the Brand the Hero of a Bigger FightCampaign detail

Take a Real StandMake the Brand the Hero of a Bigger FightCampaign detail

Reverse ExpectationsTake a Real StandCampaign detail

Make a ParodyBreak a Category ConventionCampaign detail

Dramatize the ProblemFind the Missing ConversationCampaign detail

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