Snack Attack

Playlist

Snack Attack

Heinz, Oreo, Snickers, Skittles, Doritos, Cadbury and more. The snack and food brands that turned 30-second spots into pop culture moments.

25 campaigns

Show, Don't TellMake the Brand a MirrorCampaign detail

GamificationBorrow EquityCampaign detail

Exhibit the TruthCelebrate the Super-FansCampaign detail

Analogy for the ProblemStart With a Human FlawCampaign detail

Hijack the MediumHijack a MomentCampaign detail

Customize and personalizeTurn Brand Values Into ActionCampaign detail

GamificationBuild an Utility, Not an AdCampaign detail

Expose the HiddenLean Into the ProblemCampaign detail

Lean Into the ProblemMake the Product MisbehaveCampaign detail

Hijack the MediumTurn Users Into the StoryCampaign detail

Dramatize the ProblemMake the Product MisbehaveCampaign detail

Use a famous songFind the Brand TruthCampaign detail

Conduct an ExperimentDrill Down to a Single WordCampaign detail

Reverse ExpectationsUse the Brand As a CharacterCampaign detail

Reverse ExpectationsExaggerate to Reveal the TruthCampaign detail

Customize and personalizeFlip the Conventional WisdomCampaign detail

Real-Time RelevanceBuild an Utility, Not an AdCampaign detail

LovestoryCreate ContrastCampaign detail

Horror movieFind an EnemyCampaign detail

Story-Driven CampaignMake the Brand the Hero of a Bigger FightCampaign detail

Celebrate an AttitudeBreak a Category ConventionCampaign detail

Story-Driven CampaignBuild a Brand MythCampaign detail

Create Fantasy Worlds, People and ThingsCreate a Parallel WorldCampaign detail

Lean Into the ProblemTurn Weakness Into StrengthCampaign detail

Dramatize the SolutionCreate ContrastCampaign detail

We use cookies on our site to enhance your user experience, provide personalized content, and analyze our traffic. Cookie Policy