Playlist

LGBTQI+ & Pride

Campaigns celebrating queer identity, challenging homophobia, and pushing for equality. From Burger King's Proud Whopper to Stockholm Pride in GTA - how brands showed up for the community.

13 campaigns

Turn Message into ProductMake the Brand the Hero of a Bigger FightCampaign detail

Expose the HiddenMake the Invisible VisibleCampaign detail

Fight prejudiceMake the Brand the Hero of a Bigger FightCampaign detail

TestimonialEmpathizeCampaign detail

LovestoryMake the Brand the Hero of a Bigger FightCampaign detail

Fight prejudiceMake the Brand the Hero of a Bigger FightCampaign detail

Cutting-edge TechMake the Brand the Hero of a Bigger FightCampaign detail

Reverse ExpectationsStake a Contrarian POVCampaign detail

Crash Someone Else's PartyMake the Brand the Hero of a Bigger FightCampaign detail

Customize and personalizeFlip the Conventional WisdomCampaign detail

Unexpected UtilityReframe the ProblemCampaign detail

Turn Message into ProductBuild an Utility, Not an AdCampaign detail

Hijack the MediumHijack a MomentCampaign detail

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