Playlist

Fashion Forward

From Levi's Laundrette to Diesel's fakes and Loewe's ceramics. The campaigns that made fashion brands culturally relevant, not just commercially successful.

40 campaigns

Use the Power of CuteCreate a Tension Between Product & WorldCampaign detail

Collaborate with another brandBorrow EquityCampaign detail

Connect GenerationsFind the Cultural TruthCampaign detail

Tell a story: Internal conflictFind the Cultural TruthCampaign detail

Rare productTurn Data Into DramaCampaign detail

LovestoryDramatize the Invisible BenefitCampaign detail

Cutting-edge TechBuild an Utility, Not an AdCampaign detail

Reverse ExpectationsTurn Weakness Into StrengthCampaign detail

Celebrate an AttitudeTurn Weakness Into StrengthCampaign detail

Make a ParodyExaggerate to Reveal the TruthCampaign detail

Turn Message into ProductMake the Brand the Hero of a Bigger FightCampaign detail

Turn Message into ProductFlip the Conventional WisdomCampaign detail

Expose the HiddenCelebrate an AttitudeCampaign detail

Embrace the WeirdExaggerate to Reveal the TruthCampaign detail

Story-Driven CampaignStart With a TensionCampaign detail

Reverse ExpectationsLean Into NostalgiaCampaign detail

Make em feel GuiltyStart With a Human FlawCampaign detail

Amplify the SmallMake the Invisible VisibleCampaign detail

Unspoken ConflictSolve the Tension, Not the CategoryCampaign detail

Define, Label and GroupFind the Consumer TruthCampaign detail

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