Ads That Fight Like a Girl

Playlist

Ads That Fight Like a Girl

From Always "Like a Girl" to Fearless Girl on Wall Street. Campaigns that challenged gender stereotypes, fought domestic violence, tackled period stigma, and put women's stories center stage.

23 campaigns

Fight stereotypesFlip the Conventional WisdomCampaign detail

Fight stereotypesFlip the Conventional WisdomCampaign detail

Dramatize the ProblemMake the Brand the Hero of a Bigger FightCampaign detail

Expose the HiddenMake the Invisible VisibleCampaign detail

Reverse ExpectationsAttack a Cultural Blind SpotCampaign detail

Fight stereotypesMake the Brand the Hero of a Bigger FightCampaign detail

EmpathizeFind the Missing ConversationCampaign detail

Spotlight the OverlookedAttack a Cultural Blind SpotCampaign detail

Turn Message into ProductBuild an Utility, Not an AdCampaign detail

Fight stereotypesStart With a TensionCampaign detail

Fight stereotypesTurn the Brand Into a MovementCampaign detail

Horror movieMake the Invisible VisibleCampaign detail

Unexpected UtilityBorrow EquityCampaign detail

Turn Message into ProductMake the Brand the Hero of a Bigger FightCampaign detail

Turn Message into ProductMake the Invisible VisibleCampaign detail

Unexpected UtilityBuild an Utility, Not an AdCampaign detail

Take a Real StandMake the Brand the Hero of a Bigger FightCampaign detail

Expose the HiddenAttack a Cultural Blind SpotCampaign detail

Conduct an ExperimentAttack a Cultural Blind SpotCampaign detail

Reverse ExpectationsTake a Real StandCampaign detail

Reverse ExpectationsFlip the Conventional WisdomCampaign detail

Conduct an ExperimentAttack a Cultural Blind SpotCampaign detail

Turn Message into ProductBuild an Utility, Not an AdCampaign detail

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