Playlist

The 2000s

The viral era begins. YouTube, stunts, and the campaigns that defined a new millennium.

20 campaigns

Celebrate an AttitudeBreak a Category ConventionCampaign detail

Show, Don't TellDramatize the Invisible BenefitCampaign detail

Show, Don't TellExaggerate to Reveal the TruthCampaign detail

Break visual expectationsDramatize the Invisible BenefitCampaign detail

Reverse ExpectationsCreate ContrastCampaign detail

Break the NormCreate ContrastCampaign detail

Reverse ExpectationsFlip the Conventional WisdomCampaign detail

Reverse ExpectationsUse Brutal HonestyCampaign detail

Spacetime WarpExaggerate to Reveal the TruthCampaign detail

Analogy for the SolutionCreate a Parallel WorldCampaign detail

Make a ParodyExaggerate to Reveal the TruthCampaign detail

Glorify the audienceFind the Consumer TruthCampaign detail

Conduct an ExperimentStake a Contrarian POVCampaign detail

Reverse ExpectationsExaggerate to Reveal the TruthCampaign detail

Hijack the MediumUse a Brand SuperpowerCampaign detail

Tell a story: Against all oddsBuild a Brand MythCampaign detail

Reverse ExpectationsExaggerate to Reveal the TruthCampaign detail

Use a famous songBuild a Brand MythCampaign detail

Spacetime WarpBuild a Brand MythCampaign detail

Create Fantasy Worlds, People and ThingsDramatize the Invisible BenefitCampaign detail

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