Best Golin London Campaigns of All Time
Golin London has a peculiar habit of taking a mundane cultural friction - like a misheard lyric or a supermarket's brand perception - and inflating it until it becomes an unignorable event. They are the masters of the high-concept prank that somehow still feels like a rigorous strategy. It is rare to find an agency that treats a pun with the same solemnity as a corporate merger. Browse the work below.
3 campaigns
Specsavers: The Misheard Version
Specsavers hijacked pop culture by having Rick Astley re-record his iconic hit with "misheard" lyrics, turning a viral Rick-roll into a massive, organic hearing test that destigmatized hearing loss through humor and nostalgia.
Specsavers - The Misheard Version
Specsavers created a radio ad where Rick Astley intentionally sings misheard lyrics to his famous song "Never Gonna Give You Up" to highlight how hearing loss can cause people to misunderstand words. The campaign aims to encourage people to get free hearing tests by making the concept of mishearing lyrics both entertaining and relatable.
Lidl: Dill, the Restaurant
Lidl secretly opened 'Dill', a gourmet restaurant in Stockholm, using only its low-priced ingredients, to prove that its food could achieve world-class quality and challenge the public's perception that low cost equals low quality.