Best Heimat Berlin Campaigns of All Time
Heimat Berlin has a peculiar, almost obsessive habit of making you care deeply about things like hardware stores and logistics - which is a bit like making someone fall in love with a toaster. They specialize in the kind of high - concept storytelling that manages to be both deeply human and slightly unhinged. If a campaign feels like a fever dream directed by a philosophy professor, it probably started here. Browse the work below.
5 campaigns
Hornbach - The Square Meter (HD film)
Hornbach dramatically showcased how every square meter can be transformed into a world of boundless potential, inspiring individuals to creatively overcome housing challenges and elevate their living spaces, no matter how confined.
Legacy Berlin: Art Beats Hate
Legacy Berlin transformed hateful swastika graffiti into playful street art like owls and rabbits, turning symbols of fear into sources of joy by using the swastika's own geometry as a creative blueprint for community-led reclamation.
Otto - Handmade (Christmas commercial)
A father's earnest but ultimately failed attempts to craft a perfect handmade Christmas gift for his son dramatizes the relatable struggle of DIY, positioning Otto.de as the easy, reliable alternative for special presents.
Hornbach: Gothic Girl
A father's DIY project transforms their home into a gothic sanctuary, powerfully demonstrating Hornbach's message that personal projects are profound expressions of unconditional love and acceptance for his daughter's unique identity.
Hornbach: Symphony
Hornbach's "Symphony" campaign transformed the gritty, raw sounds of DIY work - like jackhammers and saws - into a powerful orchestral performance, revealing the deep, almost artistic passion and visceral connection DIYers feel for their creations, affirming "No one feels it like you do."