Best Philips Campaigns of All Time
Most electronics giants treat their ads like a spec sheet - all pixels and no pulse. Philips, however, has spent decades proving that a brand selling lightbulbs and shavers can actually have a soul. They specialize in that rare, high - wire act of making utilitarian hardware feel deeply human, from cinematic heists to choirs that shouldn't be able to sing. It is smart, emotive, and occasionally weird. Browse the work below.
4 campaigns
Philips | Refurb | Case
Philips launched 'Better Than New,' a radical e-commerce shift selling only returned and refurbished products at lower prices with upgraded warranties, using an AR installation to dramatically expose the environmental cost of returns and drive consumers to a sustainable shopping alternative.
Philips - Refurb: Better Than New
Philips launched "Better Than New" by exclusively selling refurbished products on its e-commerce platform during the holidays, using an AR installation and striking visuals to dramatically expose the e-waste crisis and offer a sustainable solution.
Philips: Breathless Choir
Philips empowered individuals battling severe respiratory conditions to sing in a choir with the help of a choirmaster and their portable oxygen concentrators, powerfully demonstrating how their healthcare technology genuinely transforms lives and fosters emotional connection.
Philips: Carousel
Philips' "Carousel" ad froze a dramatic bank robbery scene in time, allowing viewers to meticulously explore every cinematic detail, powerfully demonstrating the immersive visual quality and unique aspect ratio of their Cinema 21:9 TV.