Best Renault Campaigns of All Time
Renault has always understood that selling a French car requires more than just showing a sleek chassis - it requires a certain behavioral cheekiness. From teaching us how to flirt in a hatchback to inventing cradles for babies who only sleep in moving vehicles, they have consistently mastered the art of the human detour. It is less about the engine and more about the strange, endearing ways we actually live with cars. Browse the work below.
7 campaigns
Renault: UN.Patent
Renault transformed its proprietary EV fire-safety technology into an open-source platform in partnership with the UN, proving that in a hyper-competitive market, true leadership means prioritizing human safety over intellectual property to save lives and resources.
Renault: Historias Argentinas
Renault repositioned itself as a national icon by framing Argentina's history through the windows of its cars, using a nostalgic journey from heritage models to electric vehicles to prove the brand is an inseparable companion to the country's soul.
Renault - Cars to Work
Renault created a unique car leasing program for job seekers in remote areas where car payments start only after their probation period, and they can return the car if they don't pass probation. This innovative solution helps low-income individuals access transportation for work while reducing their financial risk and supporting their employment opportunities.
Renault - Plug Inn
Renault created Plug Inn, a peer-to-peer app that allows electric car owners to rent home charging spots from other homeowners, solving the problem of limited charging infrastructure. The innovative platform acts like an Airbnb for electric vehicle charging, enabling drivers to find and book charging stations in areas where public charging is scarce, while giving homeowners a way to earn extra income.
Renault: The Dream Cradle
Renault created "The Dream Cradle," a crib accessory mimicking car motion and sounds, enabling parents to easily put babies to sleep at home. This ingenious invention leveraged the universal insight that babies often fall asleep in cars, associating Renault with comfort and parental peace of mind.
Renault Clio IV - Restart Your Heart
The campaign positioned the new Renault Clio IV as an irresistible object of desire by dramatizing its sensual design, showing it literally "restarting hearts" and evoking intense, almost primal, emotional reactions from people on the streets of Paris, making the car a catalyst for passion and excitement.
Renault Clio's Sound System: Getuppa
The campaign brilliantly transforms a repetitive, mundane 'Get up, 'pon' chant into an exhilarating rock anthem, dramatically showcasing the Renault Clio MTV's powerful "extra sound system" as the ultimate escape from the ordinary and a source of unbridled energy.