Boycotts move real numbers: Disney churn spiked four-fold in a single week
+436%
above usual churn rate
WarningTrends
Consumer punishment is as measurable as fandom: Disney+ cancellations ran 436% above the usual churn rate in the week after Jimmy Kimmel's firing, 53% of US gen Z have taken part in brand boycotts (Statista), and Americana - the Middle East's largest fast-food franchise - saw net profits fall nearly 40% amid local boycotts.
Source
VML, The Future 100: 2026 (2026)
VML Intelligence (Emma Chiu, Marie Stafford)
The Future 100: 2026, s. 119-121
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StatPeople are pessimistic about the world but optimistic about their own livesStatNine in ten people want experiences that outlast the experience itselfStatPeople are openly asking brands to entertain them - and say most brands all look the sameStatGenerative AI use is mainstream, from research all the way to companionshipWarningAI adoption is mass-market but the anxiety adopted right along with itStatFour in five shoppers still prefer a human over a botStatConsumers will let AI plan the shop but not spend the moneyPrincipleThe public draws the AI-human line at empathy and creativityStatCreativity now outranks possessions as a marker of statusStatMost people don't care if an ad was made by AI - but music gets judged harderStatConsumers protect spending on children, health and pets and cut nearly everything elsePrincipleTreatonomics: consumers trade down everywhere except the small joys