A White Lotus appearance lifted resort interest four-fold and dress sales seven-fold
+425%
online interest
+671%
dress sales
CaseTrends
Entertainment IP moves real commerce: after appearing in The White Lotus, Four Seasons Maui saw online interest jump 425%, and a Jim Thompson kimono dress worn on the show sold up 671% in four days. Placement inside story worlds now outperforms placement beside them.
Source
VML, The Future 100: 2026 (2026)
VML Intelligence (Emma Chiu, Marie Stafford)
The Future 100: 2026, s. 118; HBO/Four Seasons; Women's Wear Daily
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