Embeddings
DefinitionAI
Embeddings
Numeric representations of text or images that place similar meanings near each other, so 'brand salience' and 'mental availability' sit close without sharing a word. The machinery behind semantic search, related-content features and RAG - matching by meaning instead of by keyword.
Evidence from the library
Memory-generated brands are the starting point of the buying process, not searchPrincipleEvery credible mention of a brand is another training example tying it to a topicPrincipleMeaningful, Different and Salient each need a different amount of attentionPrincipleMental Penetration x Network Size = Mental Market SharePrincipleBrands become legible to AI models when flattened into plain, descriptive, functional language without losing their texture.Principle
Source
Marketing Definitions
standard AI terminology
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