Hallucination
DefinitionAI
Hallucination
A model stating something false with full fluency and confidence - invented statistics, sources, features or events. Not a bug being patched away but a property of how generation works, which is why AI-drafted marketing claims need the same fact-checking as an intern's first draft.
Evidence from the library
81% vs 68%Everyone thinks truth is dying - and most think they personally can spot the fakesWarningHumans decide via heuristics (35,000 decisions a day) while AI thrives on complexity, description, hierarchy and rankings.PrincipleThe brain is a prediction engine: surprise is the error that gets encodedPrincipleFame, Feeling and Fluency - the three things advertising has to producePrincipleBrands become legible to AI models when flattened into plain, descriptive, functional language without losing their texture.Principle
Source
Marketing Definitions
standard AI terminology
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