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    81% vs 68%

    WarningTrends

    Everyone thinks truth is dying - and most think they personally can spot the fakes

    81% of people say the truth is an endangered concept these days and 71% believe AI is making it impossible to understand what is true - yet 68% are confident they personally can distinguish real from fake online. The confidence gap is exactly where misinformation lives.

    Source

    VML, The Future 100: 2026 (2026)

    VML Intelligence (Emma Chiu, Marie Stafford)

    VML Intelligence SONAR, The Future 100: 2026, Truth literacy, s. 23-25

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