Creative culture has gone multipolar - the references no longer come from one place
PrincipleTrends
Creative culture has gone multipolar - the references no longer come from one place
Culture has gone multipolar: China ranks second on soft power, Bad Bunny was Spotify's most-streamed global artist (19.8bn streams), China's Ne Zha 2 became the highest-grossing animated film ever (~$2.2bn), and 76% of people say their cultural tastes are becoming more international. The reference points now come from Seoul, Shenzhen and San Juan as often as from LA.
Source
VML, The Future 100: 2026 (2026)
VML Intelligence (Emma Chiu, Marie Stafford)
The Future 100: 2026, Unbounded creativity, s. 26-28; Brand Finance Global Soft Power Index 2025
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