Share of Model
DefinitionAI
Share of Model
How often and how favourably a brand appears in AI assistants' answers - the LLM-era sibling of share of voice. Measured by systematically querying the models; influenced by the sources models cite, which makes being quotable and well-covered a new distribution channel. Not a proxy for share of voice or share of search - it moves differently.
Evidence from the library
Share of Model - a brand's visibility and perception inside the AI modelsPrincipleShare of Model is not a proxy for share of voice or share of searchWarningShare of Model is not share of mindCaseShare of Model splits by model, and the gaps tell you which content to fixPrinciple1 in 4One in four sources AI models cite is a YouTube video.Stat
Source
Marketing Definitions
Jellyfish / Brandtech, Share of Model platform (2024)
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