AI agent
DefinitionAI
AI agent
An AI system that pursues a goal through multiple steps and tools - searching, reading, writing, calling APIs - rather than answering one prompt. In marketing: agents that research a category, monitor performance or execute campaigns, with the human moving from operator to editor.
Evidence from the library
41% / 32%A third of agent users have let AI act without final approvalStatWhen an AI agent writes the shortlist, brands must shift from winning the purchase to influencing the criteria - value, trust, suitability, service, transparency, and prior customer preference - the agent uses to choose.Principle92%92% of AI agent users pay for AI - agents are the monetisation frontierStat61% / 58% / 56%AI now assists the majority of writing, coding and assignment workStatAI's practical value in creator marketing is finding relationships across complex inputs to enforce brand guidelines at scale, not generating content.Principle
Source
Marketing Definitions
standard AI terminology
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