Škoda's Reddit-designed Octavia beat order expectations two and a half times over
+255%
orders exceeded expectations
CaseTrends
Škoda let members of Reddit's Car Talk community vote on everything from the engine to the interior trim of a special-edition Octavia. Orders exceeded expectations by 255% and the campaign took a Cannes Lions Gold - co-creation as a commercial mechanism, not community theatre.
Source
VML, The Future 100: 2026 (2026)
VML Intelligence (Emma Chiu, Marie Stafford)
The Future 100: 2026, s. 112
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