+255%
CaseTrends
Škoda's Reddit-designed Octavia beat order expectations two and a half times over
Škoda let members of Reddit's Car Talk community vote on everything from the engine to the interior trim of a special-edition Octavia. Orders exceeded expectations by 255% and the campaign took a Cannes Lions Gold - co-creation as a commercial mechanism, not community theatre.
Source
VML, The Future 100: 2026 (2026)
VML Intelligence (Emma Chiu, Marie Stafford)
The Future 100: 2026, s. 112
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StatPeople are pessimistic about the world but optimistic about their own livesStatNine in ten people want experiences that outlast the experience itselfStatPeople are openly asking brands to entertain them - and say most brands all look the sameStatGenerative AI use is mainstream, from research all the way to companionshipWarningAI adoption is mass-market but the anxiety adopted right along with itStatFour in five shoppers still prefer a human over a botStatConsumers will let AI plan the shop but not spend the moneyPrincipleThe public draws the AI-human line at empathy and creativityStatCreativity now outranks possessions as a marker of statusStatMost people don't care if an ad was made by AI - but music gets judged harderStatConsumers protect spending on children, health and pets and cut nearly everything elsePrincipleTreatonomics: consumers trade down everywhere except the small joys