Best BBH Campaigns of All Time
BBH is the reason we all spent the early 2000s convinced that being a black sheep was a personality trait rather than a livestock classification. They have a peculiar, almost surgical knack for finding the one thing a category takes for granted and then politely doing the opposite. It is high-concept strategy disguised as effortless wit - whether they are selling deodorants or flat-pack furniture. Browse the work below.
30 campaigns
Vaseline: Skin
This campaign celebrated the human skin's incredible resilience and complexity through breathtaking visuals and a powerful voiceover, elevating Vaseline from a simple moisturizer to an essential protector of this amazing, vital organ, inspiring deeper appreciation and care.
iShares ETF: Eleanor T. Fitzsimmons
This campaign used the exaggerated biography of a prodigy, Eleanor T. Fitzsimmons, to humorously illustrate that iShares ETFs, like Eleanor, possess unexpected and greater capabilities than commonly perceived, challenging investor assumptions.
Vaseline: MENDED MURALS
Vaseline restored community murals, using them as a visual metaphor for skin health in people of color, embedding QR codes to connect communities to vital skin health resources and information via SeeMySkin.com, thereby linking art restoration to health equity.
Tesco: The Fruit Giant
Tesco personified its commitment to child nutrition by creating a whimsical giant made of 105,000 pieces of produce that travels to schools, visually dramatizing the supermarket's massive logistical effort to provide free fruit and vegetables to one million children.
Burger King: Bundles of Joy
Bundles of Joy featured raw, real-life photography of mothers enjoying their first Burger King meal in hospital beds immediately after childbirth, launched on the UK's busiest birth date to celebrate the ultimate feeling of food satisfaction and relief.
Sentosa Island: Virtual Sentosa
During the 2020 global lockdown, Sentosa Island recreated 50 million square feet of its destination, including beach bars and resorts, within Animal Crossing, offering a virtual escape and free retail space to businesses, turning a gaming platform into a real travel destination.
Absolut: The Vodka With Nothing To Hide
Absolut used a humorous "naked" distillery tour featuring real employees to literally demonstrate their "One Source" transparency, proving that a brand with nothing to hide has no reason to cover up its production process or its people.
Tesco: Food Love Stories
Tesco shared authentic stories of real people cooking for their loved ones to shift perception from a price-driven giant to a quality-focused retailer, using data-driven personalization and in-store recipe integration to turn ads into shopping lists.
Uber: Boxes
Uber created a visual metaphor using cardboard boxes to demonstrate how inefficient transportation clogs city streets, showing how their ride-sharing service can help reduce urban congestion. By humorously illustrating traffic problems through an absurd overflow of boxes, Uber highlights their mission to create more efficient, connected urban mobility.
Nike: Unlimited Stadium
Nike created the 'Unlimited Stadium', an infinity-shaped LED track where runners raced digital avatars of their own best times or elite athletes, using hyper-accurate RFID, to gamify self-improvement and continuously push personal limits.
Ikea: Book Book
IKEA brilliantly parodied tech product launches by presenting its physical 2015 catalog as a revolutionary 'bookbook,' humorously highlighting its inherent, simple benefits like no cables and eternal battery life, resonating with consumer fatigue over complex digital devices.
Axe Peace: Call to Arms
Axe (a men's grooming brand) created a powerful anti-war campaign that redefines masculinity by suggesting that empathy, love, and peace are more powerful weapons than actual military weapons. The campaign uses an emotional film showing soldiers choosing compassion and human connection over violence, ultimately transforming a potential conflict into a moment of mutual understanding and peace.
Comfort: Soft Test
Comfort dramatically proved its fabric conditioner's superior softness by subjecting everyday items to an extreme "soft test," making an abstract benefit tangibly unforgettable and reinforcing its product claim.
The Guardian: Three Little Pigs
The Guardian re-imagined 'The Three Little Pigs' as a modern investigative news story, transforming a simple fairytale into a complex narrative of insurance fraud and public opinion shifts, effectively demonstrating the brand's commitment to providing comprehensive, multi-platform news that uncovers the whole truth.
Axe: Fear No Susan Glenn
Axe created a humorous marketing campaign that playfully exaggerates a man's romantic regret about not approaching his ultimate dream girl, Susan Glenn. The campaign uses poetic, over-the-top language to describe an unattainable woman, turning her into a mythical figure and humorously highlighting the brand's core message about male confidence and attraction.
St. John Ambulance: Save the Boy
St. John Ambulance powerfully dramatized the terrifying reality that even dedicated volunteers like Alice can't be everywhere, urging viewers to learn first aid by highlighting the isolation and helplessness when a loved one's life hangs in the balance, making personal preparedness an urgent, life-saving necessity.
Axe: Young and Mature
Axe created a unique 3D video experience that allows viewers to see different women (young and mature) by using only their right or left eye, creating an innovative and engaging visual illusion. The campaign aims to showcase the versatility of the Axe brand by presenting multiple perspectives and attracting different audience segments through a playful and interactive marketing approach.
Google Chrome: Dear Sophie
This campaign beautifully demonstrated Google Chrome's role as a personal archive, showcasing how its integrated services like Gmail, YouTube, and Maps could chronicle a daughter's entire life through a father's loving digital messages, making the web feel deeply human and essential for preserving cherished memories.
Barnardo's: Life Story
Barnardo's created a powerful TV ad showing Michael's life journey from a vulnerable, traumatized child to a survivor, demonstrating how their support can transform a child's life trajectory. By sharing Michael's raw, emotional story, the campaign aims to show potential donors how their support can directly help vulnerable children break cycles of abuse and create hope.
Google Chrome: Speed Test
Google Chrome created a stunning visual demonstration of its browser's speed by comparing webpage loading times to extreme scenarios like a potato gun, lightning, and sound, proving that Chrome is incredibly fast and can load web pages almost instantaneously.
Google Chrome's Demo Slam: Route 66
Google Chrome's Demo Slam transformed Google Street View from a utility into an immersive, shared adventure by having friends embark on a virtual cross-country road trip on Route 66, demonstrating its unexpected fun and interactive capabilities to a skeptical audience.
Ally Bank: Pony
Ally Bank created a humorous ad that playfully demonstrates how literal interpretations can lead to disappointment by giving someone a toy pony when they casually say they want a pony. The campaign cleverly highlights the bank's message about being transparent and avoiding hidden gotchas by using a comedic scenario that shows the importance of clear, literal communication.
Johnnie Walker: The Man Who Walked Around the World
This campaign masterfully transforms Johnnie Walker's 200-year history into an epic, inspiring narrative of relentless ambition and continuous progress, personifying the brand's journey as a 'walk' from a Scottish farm boy's grocer shop to a global icon, effectively reinforcing its 'Keep Walking' ethos.
Axe Dry: Anti Transpirante
Axe Dry anti-perspirant created a hilarious campaign that dramatically exaggerates excessive sweating, showing embarrassing scenarios where people suddenly sweat uncontrollably in public. The brand used humor and extreme visual metaphors to highlight the problem of sweating and position their product as the ultimate solution for preventing this awkward social situation.
Lynx: Lynx Jet
Lynx created a hyper-sexualized fantasy airline, Lynxjet, offering unparalleled comfort and intimate service, then revealed it as a deodorant-induced daydream. This campaign cleverly tapped into male fantasies of attraction and luxury, positioning Lynx as the key to unlocking these aspirational, albeit absurd, experiences.
Reprieve Foundation: Not a Bug Splat!
To combat the dehumanization of drone strike victims, Reprieve Foundation installed a massive poster of a child's face in Pakistan, visible from the sky, forcing drone operators to confront the human impact directly and transforming 'bug splats' into undeniable human faces.
Xbox: Ear Tennis
Xbox's 'Ear Tennis' campaign created a bizarre yet heartwarming narrative about a family's unique ping-pong tradition, where oversized, paddle-shaped ears are passed down and used for serving, ultimately revealing an unexpected connection to the brand's 'PLAY MORE' tagline by dramatizing extreme dedication to play.
Xbox: Life is Short
Xbox created a humorous campaign that dramatically fast-forwards a man's entire life to show how quickly time passes, ultimately arguing that playing video games is a meaningful way to spend one's limited time. The campaign's core message is simple: "Life is short, so play more" - encouraging people to enjoy gaming as a valuable and enjoyable life experience.
Levi’s Twist
The campaign creatively visualized Levi's Engineered Jeans' unique 'twisted to fit' design by depicting young people disassembling and reassembling their bodies with playful, surreal movements. This whimsical execution effectively dramatized the product's innovative fit, making a memorable connection with a youthful audience.
Levi's: Laundrette
Levi's revitalized the 501 brand by depicting a rebellious young man stripping to his boxers in a 1950s laundromat to stonewash his jeans. It worked by blending 1950s cool with modern sex appeal and an iconic soul soundtrack.