Best Serviceplan Campaigns of All Time
Serviceplan is what happens when German engineering decides to have a creative midlife crisis and actually pulls it off. They have this obsessive habit of turning mundane utility - like a grocery receipt or a car charger - into a behavioral science experiment that somehow wins a Grand Prix. It is precision-tooled whimsy for brands that want to be taken seriously while doing something slightly ridiculous. Dive into the logic behind their most calculated creative swings below.
15 campaigns
Charité: Printed By Parkinsons
Printed by Parkinson's transformed patient tremor data into unique 3D-printed art objects, visualizing the disease's daily impact and reigniting global debate on Parkinson's understanding and research, effectively making the invisible struggle visible and tangible.
Somos Martina: The Period Uniform
Somos Martina integrated period-proof technology directly into school uniforms to eliminate the shame and absenteeism caused by menstruation, transforming a source of anxiety into a functional, empowering tool for girls in Colombia.
BMW: Moving Landscapes
BMW abandoned traditional product-focused advertising to capture the pure, abstract emotion of driving. By using long-exposure photography to blur landscapes, the campaign transformed the act of travel into an artistic experience, proving that the journey matters more than the car.
Herconomy: Breastmilk Money
Herconomy turned the invisible labor of breastfeeding into a tangible financial asset by creating a savings account that calculates formula costs saved and grows them at 14.3 percent interest, empowering Nigerian mothers to achieve financial independence through their own health choices.
Schäferei Stücke: Rainbow Wool
By branding wool from gay rams as the world's first queer textile thread, the campaign transformed an undervalued farming byproduct into a high-value symbol of LGBTQ+ advocacy, creating a sustainable revenue stream that funds global queer rights charities.
AIZOME - AIZOME Ultra
AIZOME ULTRA created a revolutionary textile dyeing method using ultrasonic technology that simultaneously solves environmental and health concerns in fashion. The brand transformed traditional textile dyeing by developing an innovative process that reduces water usage, eliminates harmful chemicals, and creates clothing with lasting health benefits.
Anzen Health - 855-How-To-Quit-(Opioids)
Anzen Health created a unique helpline that uses the specific pill codes as phone extensions, allowing people struggling with opioid addiction to connect directly with someone who has successfully quit the same type of pill. The campaign aims to provide immediate, personalized support at the critical moment when someone is considering taking an opioid, turning the pill itself into a potential pathway to recovery.
Penny - Price Packs
Penny, a German discount grocer, printed product prices directly onto own-brand packaging for staple items like bread and chips, visually reinforcing its commitment to consistent affordability and building trust with shoppers amidst the cost of living crisis, distinguishing itself from competitors.
BMW - iJack
BMW creatively "photobombed" Google Maps charging station reviews by strategically placing their electric vehicles in photos at 300 locations across Dubai. This innovative tactic helped potential EV buyers discover BMW's electric vehicles while searching for charging points, ultimately driving 400% more test drive bookings.
La SPA - Adopt A Mod
La SPA modified the popular video game "Stray" by replacing its protagonist with real, adoptable shelter cats, immersing gamers in the harsh reality of their lives to generate profound empathy and drive a significant increase in adoptions.
PENNY: The Wish
PENNY subverted traditional Christmas sentimentality by having a mother wish for her son to experience the messy, rebellious milestones of youth lost to the pandemic, acknowledging the forgotten generation's sacrifice through a poignant narrative of reclaimed freedom.
Penny - The Wish
Penny's 'The Wish' campaign used a poignant Christmas ad where a mother wished her son could reclaim his lost youth due to the pandemic. This resonated deeply, leading to a direct campaign offering 5,000 experiences and apprenticeships, doubling media value by addressing a national emotional void.
Dot: Dot Mini. The First Smart Media Device For The Visually Impaired.
Dot created the first affordable, AI-powered smart media device that translates any digital text into tactile Braille in real-time, bridging the massive Braille gap by turning the entire digital world into an accessible library for the visually impaired.
Otztal Tourismus: Save Me - The Ski Pass That Saves Lives
To protect off-piste skiers who often lack expensive safety gear, Sölden integrated passive positioning chips into every standard ski pass, turning a mandatory piece of plastic into a life-saving rescue tool that makes every visitor locatable in an avalanche.
Santec Security Cameras: Gas Station
Santec Security Cameras created a chilling, simulated surveillance video showing a gas thief caught by an invisible force, powerfully dramatizing their "no escape" promise and making the security system feel like an active, inescapable predator.