17%, +23% perfume
StatTrends
GLP-1 use is reshaping spending in categories far from food
17% of people have taken or are taking GLP-1 weight-loss drugs, up from 12% a year earlier, and UBS forecasts 40 million users and $126 billion in sales by 2029. Second-order effects are already visible: US perfume sales to GLP-1 users rose 23% as suppressed appetite redirects the desire for pleasure into other categories.
Source
VML, The Future 100: 2026 (2026)
VML Intelligence (Emma Chiu, Marie Stafford)
VML Intelligence SONAR; UBS; NielsenIQ · The Future 100: 2026, s. 140 and 157
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