70%
StatTrends
Seven in ten people now call loneliness an epidemic
70% of people globally now see loneliness as an epidemic, up from 67% a year earlier; WHO reports one in six people experienced loneliness. VML frames 'social health' - connection as a wellness category - as one of the biggest white spaces for brands in 2026.
Source
VML, The Future 100: 2026 (2026)
VML Intelligence (Emma Chiu, Marie Stafford)
VML Intelligence SONAR + WHO · The Future 100: 2026, Social health, s. 236
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