Market share
DefinitionBrand Strategy
Market share
A brand's sales as a percentage of total category sales in a period, in value or volume. The denominator matters: share can rise while sales fall in a shrinking category, and vice versa.
Evidence from the library
Share of Model - a brand's visibility and perception inside the AI modelsPrinciple-7ppMarket share and penetration effects - the two metrics most tied to long-term growth - have fallen faster than any other effectiveness measure.StatShare of Model is not share of mindCaseShare of Model is not a proxy for share of voice or share of searchWarningMental Penetration x Network Size = Mental Market SharePrinciple
Related marketing laws
Source
Marketing Definitions
standard marketing measurement
More from this source
DefinitionMarket penetrationDefinitionMental availabilityDefinitionPhysical availabilityDefinitionBrand salienceDefinitionCategory entry points (CEPs)DefinitionDistinctive brand assetsDefinitionBrand equityDefinitionBrand positioningDefinitionBrand architectureDefinitionBrand awarenessDefinitionFuture demand