More than three quarters of searches now end without a click
77%
searches without a click
StatPaid Media
77% of searches now end without a click, as AI overviews and answer engines resolve the query on the results page itself.
Source
Meta, Top Trends 2026 - Marketing trends to help you win in 2026 (2026)
Meta
Meta, Top Trends 2026, Trend 1 (Zero click reality), s. 5; SparkToro, 2025
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