The link between ad spend growth and economic growth has broken
StatPaid Media
The percentage difference between global ad spend growth and GDP growth ran at 1% across 2014-2020. Across 2020-2026 it is 119%. The link between advertising investment and economic growth has broken.
Source
Meta, Top Trends 2026 - Marketing trends to help you win in 2026 (2026)
Meta
Meta, Top Trends 2026, s. 3; WARC Media + World Bank data, 2025 (pre-2020 is 2014-2020)
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