AI moves discovery earlier into social and pushes search later into pure transaction
PrinciplePaid Media
AI splits the buying journey in two directions at once: it pulls discovery earlier into social, which becomes the prediction layer, and pushes search later, where it captures a decision already made. Budget concentrated at the search end pays a late tax on choices someone else influenced.
Source
Meta, Top Trends 2026 - Marketing trends to help you win in 2026 (2026)
Meta
Meta, Top Trends 2026, Trend 2, s. 6
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