78%
StatPaid Media
More than three quarters of marketers still measure effectiveness on clicks
78% of marketers still use click-based attribution to measure effectiveness, despite well-documented evidence that clicks under-count everything that works on delay.
Source
Meta, Top Trends 2026 - Marketing trends to help you win in 2026 (2026)
Meta
Meta, Top Trends 2026, Trend 3 (Doom loop), s. 7; eMarketer, 2025
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